Project Brief: Create a fictional city with at least 1 million people and design aspects of that city’s history and culture. This included a city logo, vintage and modern sports team logos, packaging for the city’s featured industry, branding and marketing materials for a city event, the city website, and graphics for the transportation system.

“A big city with a small town vibe”

Once upon a time, there was a village in Iceland. The people in the village lived in total darkness for most of the year and endless sunshine for the other season. After years of struggling and sadness in the dark, the people finally got fed up and decided to go on a journey. They moved by land and sea and ended up in America, continuing the trek until they got a sign they could finally settle. When they reached a large valley in Vermont the sky lit up with the colorful lights that they recognized from their homeland. They knew this was their sign. The people called their new city “Ofanvild,” meaning “rest from above” in the old language. Their trip had been long and exhausting, but they were finally able to rest in their new home, Ofanvild. 

As they adjusted to their new life in the United States, they had to learn the ways of the land. During their first summer in Ofanvild, they were shocked to see snow flying through the city. It was the fibers of the Lopawood tree floating in the summer breeze. The people gathered it and found it was perfect for making luxuriously soft yarn. The sweaters they made from the Lopawood were a comforting reminder of their life in Iceland. To give back to the tree that had brought them back to their heritage, they laid a blanket of sweaters on the ground around the largest Lopawood tree in the city. They called it the Trjaverndari festival, meaning “guardian of the tree.” The festival became a yearly tradition to give back to the tree that continues to bring life and rich heritage to the city of Ofanvild.

The Story of Ofanvild

This was a group project with a total of three students in my group. We worked on the city history together, but most of the work included above is my own. However, the transportation map and tree-guardian-character illustrations were done by my peers. The festival poster was a tag-team.

Design Process and Sketches

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